Stage Marketing du luxe

Offre de Stage

GOAL 1: MARKETING STRATEGY



• Work with the team to implement the sales plan.



• Build the brand awareness with a highly functional identity system and clear guidelines.



• Develop marketing and communication documents.



→ Objective



- Align the retail network and the customer service to brand discipline.



- Extend the brand communication vehicles including brochure, newsletter, press kits, editorial Marketing/PR, trade shows, retail and press events.



- Research and investigate events, opportunities and techniques in the targeted market.





GOAL 2: SALES STRATEGY



• Expand the brand customer-centred culture



• Follow the collection development in its key milestones through sampling, pricing and production.



• Identify leading fashion and emerging style trends.



→ Objective



- Prepare highly creative presentations, mock-ups and story boards as appropriate.



- Oversee samples required for photo shoots for internal and external advertising.



- Analyse the high market points and data.







GOAL 3: WEB DEVELOPMENT



• Support the website development and updates.



• Explore e-commerce business options.



• Assist in the web and application marketing implementation.





→ Objective



- Contribute to the development of new e-applications.



- Adjust options to each market according to prior analysis.



- Create online differentiating tools.









We are looking for a graduate student who is majoring in Sales/Merchandising or Marketing. This person should have excellent verbal and written communication skills, with extensive knowledge of Web and social media. PowerPoint, Word and Excel, Photoshop and Illustrator experience is a bonus, and will be considered when choosing the best applicant for this internship position.